LIVES OF TOMORROW - Latest Episode feat THE HOME OF SUSTAINABLE THINGS

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Dear Friends,

Today's newsletter differs from our signature content on developments in circular design but remains significant -one could even call it a milestone, as it marks our first feature on a major global platform dedicated to shaping the future.

THE HOME OF SUSTAINABLE THINGS was invited to share insights into its pioneering approach to design, views and expectations in the latest episode of the LIVES OF TOMORROW podcast. Produced by WGSN, the global authority on change, LIVES OF TOMORROW explores what future trends mean for all of us and how they will shape the way we live. 

Through expert trend forecasting and data science, WGSN helps businesses anticipate the right trends at the right time - providing consumer insights, product design direction, and trading strategies that support sustainable innovation.

In this episode, Carla Buzasi, CEO of WGSN, and Petko Tashev, co-founder of The Home of Sustainable Things, explore the 'Say-Do Gap'—where consumers voice concerns about the environment but act differently due to financial pressures.

As the cost-of-living crisis continues to shape purchasing decisions, how can we make sustainability accessible to everyone? Petko and Carla reframe consumption and discuss:

• Innovative solutions to waste management 

• The role of creatives in driving sustainable practices 

• The future of homeware in a circular economy

Petko also shares insights from working with young designers, revealing practical strategies to turn waste into valuable resources and highlighting how to equip future generations with the tools to live sustainably. For those interested, tune in to the conversation and listen to the podcast now:

Listen to LIVES OF TOMORROW  on Spotify 

Listen to LIVES OF TOMORROW on Apple Podcasts

Stay ahead of tomorrow by taking action today. Become part of the movement for a sustainable future.